Naz Collection was born from devotion, transformation, and a love for meaningful beauty.

I am Harika, and my journey begins in Istanbul—a city of layers, where ancient and modern meet at every corner. I carry with me the spirit of my ancestors, the soil that shaped me, and the history that runs through this land. These roots are at the heart of my work: they guide me to create and curate pieces that are not only beautiful, but deeply connected to memory, meaning, and belonging.

Since 2009, I’ve balanced two paths that define me—being a full-time mother and nurturing my creative calling as a small business owner. What started as a meditative hobby grew organically into something much greater. In 2020, during the uncertainty of Covid, I found hope in crisis—my little business blossomed across Amazon USA, Canada, Mexico, and Etsy, thanks to the encouragement of my online team and community.

Naz Collection is my heartfelt venture, where jewelry and objects become more than adornments. Beyond jewelry, I am drawn to treasures with soul—fossils, crystals, minerals, and pieces that carry history and energy. Each item I design, curate, or discover is chosen with intention, to become a talisman of connection: between the past and present, between feeling and form, between you and me.

Today, my focus is on strengthening this platform by curating capsule collections—hidden gems from my journey, offered to those who share a passion for artistry, meaning, and soul. This is more than a collection; it is a space for connection, grounding, and beauty. 

Thank you, sincerely, for being here. With love and gratitude,

Harika